In this sevenpart series, David Kincaid welcomed his former boss, mentor, and past CEO, Hugo Powell. The pair discuss Hugo's career, rich experiences, and David's book, The BrandDriven CEO.

Part 1 in the series provides a snapshot into Hugo’s upbringing, life, and rich career. He speaks about his fascinating journey from humble beginnings to building success for multiple businesses. He outlines his favourite poem “If” by Rudyard Kipling, and how it has been a guiding force throughout his life and career.



About the series:

This video series is comprised of seven parts, which are structured to support the principles developed in David Kincaid's The BrandDriven CEO.

Full Playlist here: https://lvl5.ca/HugoPowell

01 Hugo Powell's Life Story:    • The BrandDriven CEO ft. Hugo Powell:...  
02 Creating Business Value:    • The BrandDriven CEO ft. Hugo Powell:...  
03 The Value of a Promise...:    • The BrandDriven CEO ft. Hugo Powell:...  
04 ...Consistently Kept:    • The BrandDriven CEO ft. Hugo Powell:...  
05 The New 4Ps of Brand Management:    • The BrandDriven CEO ft. Hugo Powell:...  
06 Six Success Factors:    • The BrandDriven CEO ft. Hugo Powell:...  
07 Final Reflections:    • The BrandDriven CEO ft. Hugo Powell:...  



‑ : is available for purchase at:
University of Toronto Press: https://lvl5.ca/BrandDrivenCEOUofT
ChaptersIndigo: https://lvl5.ca/BrandDrivenCEOIndigo
Amazon : https://lvl5.ca/BrandDrivenCEOAmazonCA
Amazon : https://lvl5.ca/BrandDrivenCEOAmazonUS
Barnes & Noble: https://lvl5.ca/BrandDrivenCEOBarnes



About Level5 Strategy:

Level5 Strategy is a leading strategy and transformation consulting firm that helps our clients achieve profitable growth and a superior ROI by leveraging the power of their brand. We focus on four distinct yet interconnected core services: Insights, Strategy, Transformation and Customer Experience. Since our inception in 2002, Level5 Strategy has partnered with over 300 clients across B2B, B2C, government and notforprofit sectors in Canada, the U.S. and other parts of the globe to navigate their most critical challenges and opportunities and to build and execute practical strategies that convert decisions into actions.

For more information, go to https://level5strategy.com/

#ceo #brandstrategy #success #lifestory



Timestamps:
00:00 Title Card
00:26 Introduction
03:27 Hugo Powell's Beginnings
05:43 Unilever / British Oil and Cake Mills
07:17 Lever Brothers and first marketing role
10:00 Rudyard Kipling's 'If'
10:43 WarnerLambert and first mentor
12:13 Going to Canada
13:41 Nabob and Jacobs Suchard
15:21 Labatt and Interbrew Merger
17:22 The Later Years
19:28 On the next episode...