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Going back to the mid1990s, and as the airline industry continued to expand to its limits under a deregulated market, it became increasingly inevitable that a largescale consolidation of two major carriers would be undertaken at some point during the decade, leading unexpectedly to the proposed amalgamation of Britain's flag carrier, British Airways, and one of the main firms of the United States, American Airlines, during 1996, a scheme that appeared to be doomed from the start due to political wrangling and the interference of rival airlines.

Chapters:
0:00 Preamble
0:31 Deregulation
3:42 Consolidation and Consequences
5:00 Peace before the Storm
6:50 The Merger is Announced
8:06 Heavy Pushback
9:48 Compromises
11:14 Stalling for Time
13:49 The Merger is Dropped
14:58 What Could Have Been
17:25 The Ultimate Outcome
18:43 Conclusion

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References:
Journal of Law and Air Commerce Jeff Mosteller (and his respective references)
Wikipedia (and its respective references)