In this episode, Kelley Earnhardt Miller sits down with Jeff Dickerson, coowner of Spire Motorsports. Kelley and Jeff discuss his journey to NASCAR, and how Spire Motorsports was “accidentally” created. Jeff explains the current state of the NASCAR charter negotiations and offers his perspective on getting the deal done.

They discuss the evolving landscape of the sport, and how the instability of the current charter system affects sponsorship. Jeff also gives his opinions on the possibility of NASCAR implementing a spending cap for the teams and shares his insight on how close the two parties are to reaching an agreement.

Are all of the teams aligned in the charter negotiations with NASCAR? What needs to change to keep teams healthy within NASCAR’s charter system? Will the value of charters continue to rise?

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Chapters
00:00 Introduction
03:19 Involvement in Charter Deals
08:09 The Formation of Spire Motorsports
13:17 The Increasing Value of Charters
21:29 The Challenges of the Business Model
27:01 The Unified Stance of Teams
31:07 The Complexities of Running a NASCAR Team
33:01 The Importance of Collaboration in the NASCAR Industry
36:33 Working Together to Grow the Sport
38:56 Transparency
45:26 The Impact of the New Car on Competition
47:50 The Need to Fix Short Tracks
54:22 Best Advice
01:01:08 Emotion Doesn't Equate to Winning