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In an interdependent and hypernetworked world, community, trust and authentic engagement enable the cocreation of value that will power innovation, from Web 2 to Web 3, the metaverse and beyond. I am the CoFounder and Chief Growth Officer of Capturely, a marketing content company focused on humanizing personal and company brands. I am currently pursuing an Executive MBA Candidate at the Anderson School of Management at UCLA graduating in June 2023. How consumer, brand, and individual value is measured and exchanged is shifting. In an interdependent and hypernetworked world, community, trust, and authentic engagement enable the cocreation of value that will power innovation, from Web 2 to Web 3, the metaverse, and beyond. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx