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Arthur's Research in the brain's Ambiguity Relief Process has led to the creation of the Colored Brain Team Enhancement System. Leader, author & founder of the Directive Communication Psychology

Arthur is ranked as one of the world’s Top 10 most influential thought leaders in leadership and organizational culture by Global Gurus. As a bestselling author and founder of the Directive Communication Psychology, Arthur’s brain clarity research and gamification methodologies have influenced the training and leadership development industry through his unique neuroscience and gamebased psychological approaches to leadership and corporate culture transformation. His innovative tools, assessments, and games, have a visible ROI on marketing conversion, engagement, productivity and effective behaviour modification. His research on the genetic foundations of the brain’s Ambiguity Relief clarity getting processes have been the inspiration of the Colored Brain model used across multinationals in 52 countries. DCI has over 400 licensed Directive Communication (DC) Psychology leadership and culture trainers in 18 different countries who are delivering Value to clients globally. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx