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⏱ Timestamps
00:00 Business Lessons from Mbappé
01:05 The Boy from Bondy
02:27 The Business Behind Mbappé
05:00 Image Rights Controversy
06:38 Inspired by LeBron
07:31 Mbappé's Vision & Brilliant

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Athletic Interest is a video essay series that investigates business stories from the world of sports.

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Sources
[1] ‘The World’s HighestPaid Soccer Players 2022: Kylian Mbappé Claims No. 1 As Erling Haaland Debuts’ (Justin Birnbaum),
https://www.forbes.com/sites/justinbi...

[2] ‘Kylian Mbappé, star striker who yearns to leave his mark beyond football’ (Simon Kuper),
https://www.ft.com/content/35e2ebb12...

[3] ‘Kylian Mbappé needs this World Cup more than ever’ (James Gheerbrant),
https://www.thetimes.co.uk/article/ky...

[4] ‘Time Magazine: Behold Mbappe The “Future of Soccer”’ (Njideka Agbo),
https://guardian.ng/life/timemagazin...

[5] ‘Kylian Mbappe: the jewel in France’s crown and true heir to Messi and Ronaldo’ (Amy Lawrence, Marc Carey),
https://theathletic.com/2636468/2021/...

[6] ‘When Kylian Mbappe had a trial at Chelsea: ‘In five years’ time, you will come back for him for £50 million’ (Stuart James),
https://theathletic.com/3982417/2022/...

[7] ‘The path to greatness of a Ronaldoobsessed kid’ (Goal.com),
https://www.goal.com/story/mbappepat...

[8] ‘Transfer records’ (transfermarkt.com), https://www.transfermarkt.com/statist...

[9] ‘L’Annuaire de Enterprises: KEWJF’ (Direction Interministérielle du Numérique, Direction Générale des Entreprises),
https://annuaireentreprises.data.gou...

[10] ‘K M Kylian Mbappe official website’, https://kylianmbappe.com/en/partners/

[11] ‘Neymar Jr.’, https://www.neymarjr.com/en/football

[12] ‘Droits à l'image chez les Bleus : Kylian Mbappé refuse de participer à la séance photo de mardi’ (AFP via L’Équipe),
https://www.lequipe.fr/Football/Actua...

[13] ‘Kylian Mbappé Is Coming for It All’ (Tariq Panja),
https://www.nytimes.com/2022/09/06/sp...

[14] ‘The key to the signing of Kylian Mbappé: image rights’ (Diego Torres),
https://english.elpais.com/sports/202...

[15] ‘Mbappe’s ‘gift’ to Paris SaintGermain with his image rights’ (Marca.com),
https://www.marca.com/en/football/psg...

[16] ‘NBA, Zebra Valley announce multiyear partnership’ (NBA),
https://www.nba.com/news/nbazebrava...

#mbappe #football #business