The growth in Cycling is bound to bring about a lot of excitement and innovation. However, as with anything that experiences growth, emphasis is often placed on certain things that really don't matter much toward your enjoyment and effectiveness in the sport.
Today, we uncover four such trends and also talk about the two things that really matter.
#cycling #cyclingtrends #cyclingmatters #coffeeride

00:00 Introduction
01:33 The Group Ride Sprint
03:57 Aero Everything
05:07 Super Long Rides
06:34 Fancy Kit
07:40 Channel Biz/Project Update
08:29 Things in Cycling That Should Matter More
09:20 Better Nutrition
10:00 Having Great Ride Experiences





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