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The Dark side of the 2000's 'Prada Effect' (Gloss Over 0.13)

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Lisa Fevral

The "Prada effect", or "Russian babydoll era" of 2000s is an interesting phenomenon that sprung to life because of Miuccia Prada's focus on the designs and desire to remove the model's stardom on the runway for the garments to shine. (Allegedly, ofc haha) Let's talk about the influence of that on fashion, models themselves and diversity of runway shows.

References:
   • Russia's Extreme Teen Model Factory |...   Extreme Teen Model Factory | Reggie Yates
   • Young Siberian models being sent to C...   Young Siberian models being sent to China

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posted by onog6u