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In today's digital age, the role of media has transformed from being a watchdog of democracy to a manufacturer of truth. As political parties take a backseat, the face of the politician becomes the primary product, carefully crafted and marketed by the invisible hands of political consultancies. Armed with citizens' data and branding strategies, these firms shape the narrative and sway public opinion, often blurring the lines between politics and marketing.
Join us as we dive into the shadowy world of political consultancies in India, uncovering the secrets behind their success and the ethical dilemmas they pose. While political parties remain tightlipped about their collaborations with these firms, the professionalization of politics threatens the very foundation of democracy – the power of the people.

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00:00 Intro Skit
00:51 Entertainment elections
01:44 Political ads and influencer elections
03:10 Role of Political Consultancy
04:15 Is a political consultancy a branding agency
05:41 Political Consultancy helps create a gameplan
06:18 Skit Authentic
07:02 Evolution of Election campaigns
08:26 What changed about election campaigns?
09:01 How IPAC works
10:24 Vote bank campaigning
11:47 Why is the politician's face a bigger product
12:51 Who made politician's image a driving factor?
13:23 Example of how important narrative building is
14:56 Political narratives are only around two themes
16:11 Shadow Politics
18:30 Rise of political consultancy industry
19:31 Why is their work not public?
20:26 Secondorder effects of Political consultancies
21:31 Skit Politician's Vlog