EURO 2024 is more than a football tournament—it's a marketing battleground. With over 5 billion viewers, brands like Adidas, Nike, and Puma are vying for attention. While Nike leads with 9 teams and Adidas with the bestselling kits, an unexpected player stole the show.

⏱ Timestamps
00:00 The Battle of the Brands
00:45 The Teams
02:18 The Players
03:15 The Outsider

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Athletic Interest is a video essay series that investigates business stories from the world of sports.

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