Google Update since the production of this Video: Commissionbased bid strategies in hotel ads to sunset.
https://support.google.com/googleads...

SEO Video:    • Search Engine Optimization for your h...  
More about performance max: https://support.google.com/googleads...
Google specific Video:    • How to use Google Hotel ads to increa...  
Google Analytics live stream and blog:
https://www.hotelspider.com/en/insig...
https://www.hotelspider.com/de/insig...

Search ads, Google My Business, hotel ads, free booking links, etc.
Google's huge range of products for hotels can seem a bit daunting at first.
The new Hotel Techie Video provides some clarity. In it, you’ll learn:

Which Google tools can be used by hotels
What to consider when choosing keywords
How to optimize your costs for Google search ads
What the new Performance Max campaigns can achieve

But that's not all... Watch the video now to boost your presence on Google and generate even more direct bookings!

with Elisha Schoppig linkedin.com/in/elishaschoppig/

Timeline
00:00 The Google Universe for Hotels
01:00 About Google in Travel
02:05 Search engine results page for hotel search
03:25 Hotel organic search results on Google
05:38 How to use google trends and search console for your hotel SEO?
06:10 Google paid search for hotels
07:30 how to use brandbased ads to drive more direct bookings for your hotel?
09:20 Retargeting on Google
09:44 Google Performance Max for hotels
10:25 Google Hotel Ads for independent hotels
12:08 Your Google My business account for hotels
12:46 Google Analytics 4 for hotels

HotelSpider is a cloudbased online distribution platform with a deeprooted presence in the hotel technology market. We empower hospitality distribution as we imagine, develop and deploy customerdriven software solutions. Our goal is, to simplify the complex distribution landscape through our systems. Our HotelSpider Hospitality Distribution Platform includes booking engine, metasearch (Google, Trivago, Tripadvisor), central reservation system, PMS connectivity, and channel manager. Trust your Swiss specialists to optimize your online sales with an integrated and fully automated approach.
https://www.hotelspider.com/en/solut...
https://www.hotelspider.com/en/solut...
https://www.hotelspider.com/en/solut...
https://www.hotelspider.com/en/solut...

Contact us by email [email protected] or call us +41 22 360 03 70

This Video includes: Music, Images and Stock footage from storyblocks.com and stock.adobe.com