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Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: https://www.youtube.com/alanisbusines... The highlow pricing strategy involves setting prices that are higher than everyday low pricing stores, but then offering numerous sales promotions reduce prices lower than competitors' prices. By utilizing this common pricing strategy, marketing personnel are hoping that products sold at deep discounts, often called loss leaders, will increase traffic in stores and increase the sales of other higher profitmargin items.

In this video, you'll learn more about how marketers implement highlow pricing as well as some of the disadvantages associated with this pricing strategy.

**Learn about price skimming:    • The Price Skimming Strategy  
**Learn about penetration pricing:    • The Penetration Pricing Strategy  
**Learn about everday low pricing:    • The Everyday Low Price Strategy