Explore the humble beginnings of the Like Button on the internet, its transformation into a tool for discreet advertising by platforms like Facebook, and the profound impact it had on social media psychology. Dive into the likesbased economy where viral posts reign supreme, and uncover the effects on our digital behavior and sense of validation. Join us as we unravel the intricate history and psychology behind the ubiquitouslike button.

Watch the full documentary: https://curiositystream.com/video/4165
The Lightbulb Moment: Like Button

When first presented with the like button (then dubbed “the awesome button”) Facebook CEO Mark Zuckerberg had a simple response: “No.” He worried that a quick thumbs up or down would discourage more meaningful online interaction. Eventually, his team changed his mind and transformed the world.

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