Ever wonder how a guy could turn a brand largly built on athleasure into one of the most well known brands in the industry? That's exactly what Jerry Lerenzo has done with Fear of God, well, essentials at least, but we'll get to that later.

Jerry has managed to this point to do 2 things not many streetwear brands have done, stand the test of time, while not selling out. But how did it all start? Lets find out. I'm Nate the Great from Takeflight214.com and this is the history of Fear of God.

https://www.takeflight214.com
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If you liked this video then you should check out the others in our Rise and Fall Of A Streetwear Brand Series:

What Happened To Crooks and Castles:
https://www.youtube.com/watch?v=cDia...

Happened To Alife:
https://www.youtube.com/watch?v=6PCDS...

What Happened To Diamond Supply Co. :
https://www.youtube.com/watch?v=uSwr6...

What Happened To Billionaire Boys Club/Icecream :
https://www.youtube.com/watch?v=BUlyW...