This film tells the story of Studebaker, from it's early beginnings in 1852 to it's current position in the industry in 1957 at Southbend, Indiana as StudebakerPackard. From horse drawn buggies to motor vehicles. The company was able to transition from Buggies to Motor vehicles and this is their story and their plans for the future.
This is a segment from the Quentin Reynolds Program "Operation Success"