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"Plans are nothing, planning is everything." Good planning is necessary, but planning alone is insufficient for success. The value of planning is the mutual understanding that develops among those who participate in the planning.
https://www.sixdisciplines.com/
Execution is the more difficult part of the equation because it has to deal with the unknowns of the real world. Michael Porter (strategy expert from Harvard) says that he would rather have Alevel execution with Blevel strategy than the other way around.
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