A new short film produced by The Woolmark Company in collaboration with designdriven production company Buck highlights the timelessness and versatility of wool. Titled The Innovator after one of the main characters this animated film journeys through the ages and offers a unique view on how wool has been used and continues to clothe man. The film begs the questions: who is the real innovator: is it man who has found use for wool, or is wool the hero as it continues to get better over time with its natural inherent properties?