A presentation by Luca Cottini (PhD) based on an academic lecture delivered at the Center of Italian Modern Art (CIMA) in New York City on May 5, 2023

* The 1930s as a transitional laboratory of Made in Italy
* Beyond Fascist censorship. Advertising as a historical source from within
* The work of Marcello Dudovich. From Ricordi posters to the professionalization of graphic #design
* The Fascist project of nationalizing fashion. Dudovich, Borletti, and La Rinascente
* The reconfiguration of tourism and sports in the advertising work of Marcello Dudovich
* The tightening of graphic rules and the search for creative freedom from the mid1930s
* State propaganda and the crisis of poster advertising

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