Francesca Biondi Morra Head of Scooter Brands Piaggio Group.
Vespa started in 1946 with the goal of putting Italy back in motion after WWII. Vespa is not just a means of transportation, it's a timeless icon.
Over the past 75 years of its history, Vespa’s popularity has globally expanded, bringing together young people from distant countries and different cultures who share a similar passion. Vespa is revolutionary and cuttingedge also in terms of communication, using a bold, fresh, and contemporary visual language.


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