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Decathlon has surprised us with a logo change, new color, new narrative, and above all, because it has included a symbol that it didn't have before. This has caused quite a stir among the designer community where some think that a symbol was not necessary. But is this really the case?
#logo
#decathlon
#analysis
#marcocreativo
#graphicdesign

SECTIONS
00:00 Introduction
01:00 Website builder
02:19 The beginning of Decathlon
03:35 Evolution of their logos
05:18 Previous logo vs new logo
06:00 Typographic correction
07:21 Decathlon's new color
08:10 Agency in charge
08:48 The concept of orbit
10:03 Why a symbol?
12:25 Applications and communication
14:01 Logo adjustment
14:57 Conclusions

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