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Welcome to the brand review of BEAMS, a cornerstone of Japanese fashion history. Join Reggie Casual as we delve into the evolution, design philosophy, and diverse offerings of this iconic brand. From its roots in Harajuku to global collaborations, discover why BEAMS continues to shape the landscape of fashion. Whether you're a fan of classic Americana or seeking something refreshingly unique, BEAMS offers a fusion of East and West that appeals to fashion enthusiasts worldwide. Subscribe now for insightful fashion content!
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The Casual is the home of international fashion, culture, and lifestyle based in Tokyo, Japan.

Keep it Casual.
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Chapters

00:00 Intro
00:25 Short History
01:35 Design Philosophy
03:50 Ad Read
04:35 Lifestyle & Styling
06:14 Outro

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REGGIE on INSTAGRAM:   / reggiecasual  
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