Whether you're in B2B or B2C, mastering lead generation requires aligning your creative with the right data and best practices.

We spoke with lead gen expert Violeta Balbae on all things lead gen, including:

How to boost both lead volume and quality simultaneously
Microsoft Ads lead gen tips to maximize performance
Best practices for competitor keyword bidding
How to use humor in B2B ads to stand out
Secrets to keeping retargeting costs low on social platforms

Webinar timestamps:
0:00 Intro
5:13 TikTok’s new Search Ad keyword functionality (Icebreaker poll)
8:03 Agenda
10:32 How to simultaneously improve lead volume and lead quality
14:30 How invalid traffic impacts lead quality
19:13 Violeta’s B2B omnichannel lead gen strategy
23:49 Essential prerequisites before attempting to use PMax for lead gen
32:19 How to maximize the impact of Google Display retargeting campaigns
36:13 The do’s and don’ts of competitor keyword bidding for lead gen
44:57 How to use humor to make your B2B ad creatives stand out
49:07 Tips to adapt your paid search lead gen strategy for Microsoft Ads
50:24 How to keep retargeting costs down on LinkedIn and Meta
52:08 Live audience Q&A