The release of Star Wars Episode 1: The Phantom Menace in 1999 was preceded by what is still the biggest movie marketing campaign of all time. Billions of dollars in deals were made between George Lucas and a number of other big brands including Pepsi, Hasbro, Apple, Lego and more covering toys, games, make up, books and comics and a whole lot more. In this video we attempt to break down the ins and outs of the entire deal that really began in 1977. Plus maybe I drink a really old Pepsi. Thanks for watching!

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Sources
https://www.retrozap.com/thenotsop...
https://ew.com/article/1999/03/05/sta...
https://www.nytimes.com/1999/05/14/bu...'>https://www.nytimes.com/1999/05/14/bu... cool%20the%20overheated,competing%20in%20the%20blockbuster%20sweepstakes.
https://www.latimes.com/archives/lax...
http://www.iftn.ie/news/?act1=record&...
https://www.newsweek.com/sellingstar...
   • CADBURY'S STAR WARS EPISODE 1 CHARACT...  
   • Pizza Hut, KFC, Taco Bell "Star Wars ...  
   • Do You RememberStar WarsDuel Of The...  
https://money.cnn.com/2002/05/16/news...
https://joinstarwarsuniverse.com/the...
https://variety.com/1998/biz/news/luc...
https://www.nytimes.com/1999/05/14/bu...'>https://www.nytimes.com/1999/05/14/bu...
https://www.latimes.com/archives/lax...

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