Back in 1866, Jack Daniel's became the first registered distillery in the United States; today, it is the topselling whiskey in the world. All around the globe, people recognize the iconic blackandwhite label on the equally iconic square bottle. And with a brand value of 4 billion, that doesn’t come as much of a surprise!

For much of the brand’s 155plus years, the story went that the young Jack Daniel learned his trade from a pastor. But as it turns out, the tale is actually quite a bit more complicated than that…

Sources

Jack Daniel
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https://www.jackdaniels.com/vault/how...
https://mintjuleptours.com/2018/05/18...
https://www.businessinsider.com.au/ja...

Nearest Green
https://www.nearestgreen.com/aboutne...
https://gastropod.com/thesecrethist...
https://www.nytimes.com/2016/06/26/di...
https://www.nytimes.com/2017/08/15/di...

Jack Daniel’s History
https://www.jackdaniels.com/ourstory
https://www.jackdaniels.com/vault/old...
https://www.theatlantic.com/business/...
https://knowledgenuts.com/youcantle...
https://www.history.com/topics/roarin...