Back in 1866, Jack Daniel's became the first registered distillery in the United States; today, it is the topselling whiskey in the world. All around the globe, people recognize the iconic blackandwhite label on the equally iconic square bottle. And with a brand value of 4 billion, that doesn’t come as much of a surprise!
For much of the brand’s 155plus years, the story went that the young Jack Daniel learned his trade from a pastor. But as it turns out, the tale is actually quite a bit more complicated than that…
Sources
Jack Daniel
• Video
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Nearest Green
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Jack Daniel’s History
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