These days, no one bats an eyelid when a grandmother in Tunisia can sing along to BTS, while using Kbeauty products endorsed by her favourite Kdrama actor. The Korean wave is now a multibilliondollar industry that has infiltrated every corner of the globe – giving even the likes of Hollywood a run for its money.

Journalist Joi Lee investigates the reasons behind the Kwave’s global success. She meets with the people who drive this phenomenon: from Webtoon authors to Kpop stars and wannabes, and even goes on set for the next Kdrama hit, Imitation.

But does Korea’s success come at a cost? Every few months, the world reels in shock at the news of another Korean celebrity taking their life. Joi finds out the gruelling reality of what it takes to be successful in Korea’s entertainment industry made worse now that the whole world is watching.

WATCH MORE Deciphering South Korea
Ep 2:    • From Makeup To Military: The Changing...  
Ep 3:    • Hell Joseon: The Price Of Happiness I...  
Ep 4:    • Korea, The Tech Nation: A DoubleEdge...  

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About the show: Journalist Joi Lee returns to South Korea, a country that has found global adoration in recent years. She explores what is driving this success and the price South Koreans are paying for it.
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