What happened to "cool girl" activewear brand Outdoor Voices?
The recent announcement that Outdoor Voices is shutting all of their retail stores comes after a steady decline of the brand in recent years.
This video explores the rise and fall of Outdoor Voices, looking at what set them apart from their competitors in the activewear space, and how they weren't destined to be "Doing Things" forever... Oh, and of course I had to talk about the truly fuggers Outdoor Voices x Disney collab.
Take a shot every time I say Outdoor Voices!!

NY Times article I mentioned: https://www.nytimes.com/2020/03/10/bu...

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Timestamps ⤵
00:00 Outdoor Voices
00:42 How Outdoor Voices started
01:34 The OV Exercise Dress
03:01 "Doing Things"
03:49 Community Events
04:31 Consumer Generated Marketing
05:07 Inclusive Photoshoots
05:29 Tyler Haney (Founder)
06:54 Mark Wystrach, Midland & OV
08:16 The Fall Begins
10:07 Decline In Quality
12:42 Disney Collaboration
13:43 Closing Stores

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The Rise and Fall of OUTDOOR VOICES | What happened to Outdoor Voices?