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The Rising Success Of Ambush That The Fashion World Didn't See Coming

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Unless you've been living under the ground for the last five years, you've heard of the AMBUSH brand.

AMBUSH has established itself as a fashion industry force after becoming one of the most wellknown labels to emerge from the Japanese streetwear trend. Established by Yoon Ahn and her partner Verbal, the firm has seen its jewelry designs on just about everyone, including Jay Z, Rihanna, and Lady Gaga.

& what makes everything even more interesting is the fact that,

By 2015, the buzz around the brand had spread beyond the worlds of streetwear as high fashion wanted a piece of AMBUSH. Ahn led the way as creative director, launching the AMBUSH apparel line, which was greatly influenced by the Tokyo fashion industry and would soon be home to its first flagship store.

AMBUSH is no longer known as merely a jewelry company, but rather a multidisciplinary cross between accessories, fashion, and footwear, and is now displaying alongside the Fashion Week seasonal calendar.

Watch the entire video for more information!

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