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Every city has nightclubs social venues where people can mingle with strangers, dance with friends, and escape the monotony of life in an environment of darkness, music, and chaos.  As businesses, all nightclubs face the same challenge every week.  If you’re a club owner, how do you make your nightclub desirable?  How can you make your nightclub pop on a regular Thursday, Friday, or Saturday without headliners? 

The answer is promoters.  Promoters are the invisible men and women who work tirelessly to turn clubs from slow, empty venues into packed, exciting destinations every week.  Cities are defined by their nightlife and Chicago is home to some of the best clubs in the world. 

In this Modern MBA exclusive, we’re diving deep into the secret world of nightclubs and club promoters.  We’ll ride along with 3 of the city’s leading promoters in Derrick, Jay, and Eric, observe their hustle, and learn the strategies that they use to throw the hottest parties in Chicago.

Eric Boss:   / ericbosschicago  
Jay Birt:   / kidj8y  
Derik Epling:   / mr360amn  

Thank you to William Sumner Noël for making this episode possible. If you're looking to go out in Chicago:   / noeltookit  

Join the Modern MBA community:   / modernmba  

☕ Support Modern MBA on Patreon:   / modernmba  

0:00 Laws of Nightlife
1:39 Sponsor Break (Kajabi)
3:25 Principles of Promotion
12:51 Designed for Scale
23:27 Clubs Over Tables