In this episode of The Small Biz Ahead Podcast, host Gene Marks speaks with Valerie Tyson, CEO and Founder of Unrivaled Group, a femalefounded sports marketing agency. Valerie shares about her journey working in the media and entertainment industry that led her to becoming a CEO of her own company. Valerie also shares why a team mindset helped grow her business and develop marketing talent.

Chapters:

00:00 About Unrivaled Group
01:34 Valerie’s career path
02:43 Advice for young professionals
04:54 Growing a business and leading a team
09:15 Ideal skillsets for sports marketing professionals
14:53 Marketing for different industries
18:50 Measuring ROIs
21:54 Identifying ideal clients
25:38 Future of marketing
27:55 Closing and contact information

To learn more, check out unrivaledgroup.com.

Want more tools and resources for small business owners? Visit us at sba.thehartford.com.

The Small Biz Ahead podcast is dedicated to helping small business owners succeed. Each episode focuses on specific topics that can help you bring your small business to the next level. Gene Marks, an author and business owner, offers insight on how to make your business more efficient with tips, interviews and conversations with business owners and thought leaders.

The views and opinions expressed on this podcast are for informational purposes only, and solely those of the podcast participants, contributors, and guests, and do not constitute an endorsement by or necessarily represent the views of The Hartford or its affiliates.

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