Palace some have called it the British Supreme, but to say that doesn't give Palace the respect it truly deserves.

no brand seems to be more tapped into the skate world’s zeitgeist than Palace, I mean Yes, Palace is younger than Supreme as a brand—by nearly two decades—and, yes, they’ve benefitted by traveling a similar path to the one laid by Supreme on the other side of the pond. In regards to mainstream appeal, hype and commercial success.

But Palace is something all it's own, it has a distinctive british feel that can only come from the vibrant street life of London.

In today's video, we discuss the story of Palace Skateboards and Clothing.

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If you liked this video then you should check out the others in our Rise and Fall Of A Streetwear Brand Series:

What Happened To Crooks and Castles: https://www.youtube.com/watch?v=cDia...

What Happened To Alife: https://www.youtube.com/watch?v=6PCDS...

What Happened To Diamond Supply Co. : https://www.youtube.com/watch?v=uSwr6...

What Happened To Billionaire Boys Club/Icecream : https://www.youtube.com/watch?v=BUlyW...