When you're trying to use video to make good things happen in business, you run into a massive problem right away.

It's massive only because you can't see it.

Your mind is practically commanding you to do something with your videos that, in my experience, is just about the worst thing to aim for.

In fact, this is one of the reasons for my supersecret project which will be released on Friday...a way to put your silent critic to sleep and release your potential for massive creativity and capacity for geniuslevel work.

I'm talking about the siren song of IMPACT.

Still, can you hear in your brain how great that sounds? Wouldn't you love to have swarms of prospects falling all over each other trying to get to you because of the impact your video had on them?

I used to want that, too. And then I realized what a weird rabbit hole it was taking me down, getting me into conflict with myself with every press of that big red record button.

It's just plain too expensive to let the mind take over this process. 

Here's how to resolve it...