Welcome to Behind the Wheel, a new series from WRD that explores the world of cars and beyond. We delve into the passion and stories behind the automobiles, showcasing the diverse perspectives and experiences that shape car culture.
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In our second edition of Behind the Wheel, we sit down with Kim Sunhong, a legendary figure in Korea's automotive industry and former chairman of Kia Motors.
Kim Sunhong is the driving force behind Kia's transformation into a global automotive powerhouse. As a living witness to the Korean automotive industry's evolution, he led Kia's journey from manufacturing threewheeled vehicles to producing internationally recognized models like the Pride and Sportage.
In June 2024, we had the privilege of an exclusive interview with Chairman Kim. Join us as we delve into his profound business philosophy and gain unique insights into Korea's automotive industry.
From Kia's humble beginnings to its rise as a global brand, Kim Sunhong shares the challenges faced and overcome. He also offers his vision for the future of Korea's automotive sector. Through this WRD exclusive, witness the fascinating story of how Kim's leadership and passion for automobiles propelled Korea to become an automotive powerhouse.
Experience the captivating journey of Kim Sunhong, a visionary who reshaped the landscape of the Korean automotive industry.
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