The VRIO analysis is used to assess the strength of the company's core competencies.

The VRIO analysis was developed by Jay B. Barney, an American professor of strategic management at the University of Utah. The model was published in the Journal of Management in 1991, Vol. 17, No. 1, 99120. The titel of the article is ”Firm resources and Sustained Competitive Advantage”.

The VRIO analysis is part of a resourcebased theory, which is a perspective that examines the relationship between a company's internal characteristics and its performance.

Link to the models mentioned in this video:
Michael Porters five forces: https://www.youtube.com/watch?v=YoXlJ...
Michael Porters value chain:    • Michael E. Porter's Value Chain model...  
Albert Humphreys SWOT analysis:    • SWOT Analysis  

Section
0:00 Introduction of the author and the purpose of the model
1:35 Construction of the model
3:38 The four element V, R, I and O
6:21 The four step in the VRIO analysis
11:42 An example Toyota's car brand
15:03 The difference between VRIO and Porter's value chain
15:49 Criticism of the model

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