Beloved by aristocrats, celebrities and fashion icons, high profile personalities such as Meghan Markle, Pharrell Williams and Kanye have all been photographed numerous times with their Goyard bag in tow. Renowned for its exceptionally crafted bags, you can’t buy Goyard pieces just anywhere products are not available online and only a handful of luxury retailers are allowed to sell them. HYPEBEAST explores the mystery and mystique behind Goyard.

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