On the Internet, SNS, and YouTube
Fjallraven is not a popular brand
not even fashionable

Fans and maniacs of Fjällräven
can't see well
It's not hidden, it's just not revealed.

Fjellaven and the fans
than what others see
I like being silent.

Thinking about what that 'silence' is like
made a video

I had fun making the video
I hope you do too

Last week, today, next week
Thank you, thank you and will be grateful

00:00 gorgeous outdoor jacket?
00:46 fjallraven story
05:51 fjallraven event
07:11 fabric
09:21 design
13:44 color


Prod by. T