Amanda Hutton is a fulltime inventor. Check out her new hit product PushNPop by Ethical Products:    • Push 'N Pop  

She began inventing and licensing products for the toy industry in 1992. She started in the pet industry in 2003. Because she liked it so much, she decided to focus on just pet products beginning in 2006. In the early 90’s, she worked as a fulltime travel agent. As her inventing business grew, she began working as a part time agent in the late 90’s and early 2000’s. By 2002, she was working on her design business fulltime.

Her degree is actually in biology with a minor in art history, but she was always a big game player especially board games. Being a travel agent as well as enjoying board games, she got an idea for a travel game. Passport was her first game design. Unfortunately she never licensed that game. (In the early 90’s, travel and educational games were not considered very marketable.) However, she enjoyed the ideation and creation of the board game so much that she designed another one and another one. On just her fourth try, she licensed Leapin’ Lily Pads, a dart board game, in 1995!

Of the more than 50 products she has licensed in her career, most have made it to market. A few did not due to manufacturing issues or management changes.

In this long interview, licensing expert and inventor Stephen Key interviews Amanda about what it takes to become successful as a professional inventor; the toy industry and the pet industry; what her day to day is like; and more.

Some of her other successful pet products on the market today include:
https://www.chewy.com/armhammerdent...
https://www.chewy.com/ethicalpetstr...
https://www.amazon.com/MultipetBangl...
https://www.walmart.com/ip/SpotPush...

Bringing an invention to market? Let inventRight, the world's leading experts on product licensing, show you how. Cofounded by Stephen Key and Andrew Krauss in 1999, inventRight has since helped people from more than 60 countries license their ideas. Visit http://www.inventright.com for more information and to become their student.

Call #18007017993 to set up an appointment with Andrew or another member of the inventRight team to discuss how we can help you license your ideas.

New to licensing? Read inventRight cofounder Stephen Key’s bestselling book “One Simple Idea: Turn Your Dreams Into a Licensing Goldmine While Letting Others Do the Work.” Find it here: http://amzn.to/1LGotjB.

Want to learn how to license your product ideas without a patent? Stephen's book “Sell Your Ideas With or Without a Patent” explains exactly how. Find it here: http://amzn.to/1T1dOU2.

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