tiktok's obsession with the it girl aesthetic & consuming in the name of aesthetics

Hey y'all! In today's video I'm talking about aesthetics. This video originally began as: does it work or is the aesthetic and it slowly morphed into a discussion on aesthetics and the it girl. I hope you enjoy!

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W A T C H N E X T:

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talking YOU out of buying new things    • talking YOU out of buying new things  

how the most excessive shower on tiktok promotes overconsumption
   • how the most excessive shower on tikt...  

when sponsorships become a problem (and maybe a little unethical)    • when sponsorships become a problem (a...  

C H A P T E R S

00:00 Introduction
03:45 what/who is an it girl?
09:20 trends & consumption
13:20 identity
23:19 tiktok reaction
31:25 it girl products
34:46 outro

#consciousconsumption #consumerism #overconsumption #mindfulconsumption #consumerbehavior #shoppingaddict #shoppingaddiction #deinfluencing #itgirl #tiktokreactions