T.J. Maxx and Marshall’s parent company TJX made almost $50 billion last year – more than Nordstrom and Macy’s combined. A decadesold TJ Maxx commercial promises customers “the max for the minimum price” and says the store is “never the same place twice.” But how does the clothing store get its inventory and sell it at such a discount?

WSJ explains how the offprice retailer gains its inventory and uses consumer psychology to keep customers coming back for more.

0:00 TJ Maxx’s core strategy
0:46 Price anchoring
3:06 Inventory
5:10 Pandemic’s effects

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