In this episode of Called to Action, we're diving deep into all things marketing automation! ✨

Should you automate or keep a human touch in your marketing strategy? Or should you aim for a healthy balance of both? Our hosts Janet Mesh and Tucker DelaneyWinn break down key takeaways from HubSpot's 2024 INBOUND conference, including how to balance automation, AI, and human creativity across email marketing, paid advertising, and more.

Plus, discover when and how to leverage automation within the HubSpot platform for maximum efficiency without sacrificing creativity and visibility. Don't miss these valuable insights and take action to incorporate them into your marketing programs and platform.

Need support? We’re a HubSpot Solutions Partner and can help transform your #RevOps: https://www.aimtal.com/service/revops...

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#MarketingAutomation #HubSpotAutomation #marketingai

:00 – Intro
2:23 – HubSpot’s INBOUND 2024 takeaways
11:18 – When and what to automate in marketing
16:55 – Examples of automated email workflows
29:53 – Industry trends: Recent updates to Google Ads
32:52 – How to best optimize LinkedIn ads with automations
40:22 – Using automation features in HubSopt
46:41 – Combining AI and the human touch