Rainbow High dolls, manufactured by MGA Entertainment, were introduced in 2020. They are a continuation of the success of Bratz dolls, another iconic brand from the same company, and target older children, teens, and adult collectors. The dolls are known for their colourful, fashionforward designs and elaborate packaging.

Rainbow High is centred around a group of diverse, fashionforward students at a fictional visual arts school. Each doll is characterised by a different vibrant colour of the rainbow and has distinct personalities, fashion styles, and backstories, making them highly collectible. The line includes various dolls representing a wide array of skin tones, body shapes, and hair textures.

The brand’s multimedia presence has played a key role in its success. Alongside the dolls, Rainbow High has a web series on YouTube and streaming platforms, which follows the lives of the characters as they navigate school, friendships, and personal growth. This series has helped engage fans with the dolls’ personalities and stories, giving each doll more depth than typical fashion dolls.

The success of Rainbow High led to multiple spinoff lines, including Shadow High and various themed collections like winter break versions, junior high versions, and special editions. The intricate designs, bold fashion, and positive messages about creativity and selfexpression have attracted both younger audiences and adult doll collectors.

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