When was the last time you saw a logo with a wordmark attached?

If you can’t think of many examples, you’re not crazy.

With brands focused on distilling their identities to the size of an app square or a social media avatar, symbol logos are increasing in popularity.

Tech, fashion, and even fastfood brands are turning to symbol logos in droves.

From abstract marks to literal representations of things that brands are named after, many different types of symbol logos exist.

Some are simple. Some are complex.

Some are full of color. Some are black.

Some live within placeholders. Some roam free.

And a lot are the first letter of the brand.

In this video, we’ll look at some of the most iconic and most notable brands to go symbol only and how they’ve done it.

These are 10 brands whose logos are just symbols now.

0:00 Introduction
1:05 10. Adidas
2:00 9. Nike
3:31 8. Mastercard
5:56 7. McDonald's
8:34 6. Starbucks
11:11 5. Volkswagen
12:37 4. Formula 1
14:44 3. Twitter
17:03 2. Shell
18:41 1. Apple
20:43 Conclusion