I’ve categorized 20 different types of YouTube titles to help you increase your clickthrough rate, but which one will help you the most?
The truth is, the title alone can make or break a video’s performance, even for the world’s biggest YouTubers, but luckily there are proven formats that professional marketers have been using for decades that the best creators lean on.

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0:00 Introduction
0:18 List
0:53 Alternate characters
1:23 Challenge a belief
1:54 Subvert expectations
2:17 Start an argument
2:46 Compare and contrast
3:19 The Best
3:42 React
4:25 Trust an authority
5:03 Punch + Follow up
5:36 Command
6:09 Beginner
6:57 Positivity
7:19 Negativity
7:54 Testimonial
8:27 Question
8:54 Challenge
9:26 Declarative
9:53 Why?
10:34 How?