Do you know marketers who have done the following? Sold the product instead of finding a solution? Told the "truth," but not the "whole truth," and not "nothing but the truth" as a way to deceive buyers? Blatant lying to their own organizations regarding their supposed marketing successes?

These are ethical issues that frequently haunt marketers and salespeople, but they can be resolved in rather simple ways.

Other videos you should be watching:

“How Do Marketers Manipulate Us?”
   • How Do Marketers Manipulate Us? / #Ma...  

"What is Customer Relationship Management?"
   • What is Customer Relationship Managem...  

"How to Develop the 3 Qualities of Great Salespeople"
   • How to Develop the 3 Qualities of Gre...  

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