In this video, I discuss the recent acknowledgment by the Skoda CEO that the company has failed to understand the Indian market over the past 20 years. He believes that Skoda's cars are overengineered for India, leading to higher prices that customers struggle to appreciate.

However, I believe the real reasons behind Skoda VW's struggles in India are different. Here are my top five reasons:

Ignoring the Sub₹12 Lakh Segment: Skoda VW has neglected customers in this crucial price range by not offering any vehicles under ₹12 lakh.

Undersized SUVs: The existing SUVs from Skoda VW are small and lack the macho factor that Indian customers find appealing in the competition.

Dull Interiors: Compared to their rivals, the latest Skoda VW models have less attractive interiors, which affects customer preference.

Lack of CNG and Diesel Options: Unlike their competitors, Skoda VW does not offer CNG and diesel options, limiting choices for potential buyers.

Join me as I delve into these points and explain why these factors are critical for Skoda VW's success in the Indian market. Don't forget to like, share, and subscribe for more insights!

0:00 Introduction and OverEngineered Statement
2:05 How Tata and Hyundai Succeeded in India
4:16 Catering to Multiple Customers and Issues with Taigun and Kushaq
5:07 Fuel Efficiency: Diesel and Hybrid Factors
6:10 The Need for Simpler Cars in India
7:49 Neglecting the Sub₹12 Lakh Customer Segment
10:20 Missing the 'Feel Good' Factor Above ₹15 Lakh
11:10 Understanding India as an Emotional Market
12:34 Defensive and Pessimistic Mindset Towards India
13:33 Naturally Aspirated vs. Turbocharged Engines Debate
14:52 Affordability is No Longer the Main Concern


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