A “topic cluster” is a method for intentionally building content designed to rank well in search engines (especially Google).

By writing several pieces of content that are related, you can develop a really valuable “pillar piece” supported by a handful of “supporting pieces.” By targeting keywords that have relatively low keyword difficulty and decent volume, you can ensure that some of your supporting pieces rank on the first page of search results quickly.

Here's our process for building topic clusters with our clients at Draft.dev