Toyota REVEALS A $10,000 Pickup Truck!
The Toyota Tacoma truck is made in the United States for Americans and Canadians to avoid the "chicken tax," whereas the Toyota Hilux pickup is sold in 181 other nations. It has a simpler, more similar appearance to our Tacoma. It's recognizable from footage of humanitarian help or conflict zones on international news. It seems that it had become quite extravagant, and at $15,200 starting price, it was pricing itself out of some of those markets.
With a planned starting price of $10,000, the Toyota IMV 0 aims to occupy the affordable space beneath the Hilux. It debuted in style as part of the Land Cruiser 70 Series at the 2023 Japan Mobility Show.
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