No single car brand was able to mesh the ‘bank vault’ coachwork of a Mercedes, with the ride quality of a RollsRoyce
The power of a muscle car with the durability of a Hilux.
The road manners of a BMW, at import commuter pricing.

Until this one came along.
This is the story of how the most risk averse car maker bet it all risked EVERYTHING…
to do what their competitors thought was impossible, and build a new car a new BRAND that would in turn unveil some of the highest quality automobiles the world has ever seen.

This is the story of Lexus. The billion dollar gamble.


#lexus #toyota #carhistory

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00:00 Introduction
00:40 Chapter I
02:00 Chapter II
03:35 Chapter III
04:49 Chapter IV
08:24 Chapter V
10:35 Chapter VI