The vacation is over! Welcome to another season of the Funky Marketing podcast. In this episode, I'm reminding you of the history and purpose of the Funky Marketing Podcast.

The initial episodes aimed at establishing authority in B2B marketing and helped me transition from B2C to B2B marketing. It helped me build trust and reputation in the US market.

I'm sharing with you what kind of work I did in the last few months, including moving and real estate companies.

I shared a few things that bother me, like the importance of understanding the buyer’s journey and customer interaction, along with challenges in tech and SaaS companies regarding marketing ego and lack of customer understanding.

Things haven't changed in marketing since the 1950s, but how customers buy has. So I explained the traditional 4Ps of marketing: Product, Price, Place, Promotion, and the addition of two more Ps: People and Presentation.
Emphasis on customer experience and its impact on marketing success should be at the core of everything B2B companies do.

It's essential to have a holistic marketing approach: combining organic, social, advertising, referrals, partnerships, and events. Build relationships and trust with customers, and conduct continuous customer and market research.

I talked about the plans for the podcast's future episodes and focus on B2B marketing, including the introduction of new content types for my LinkedIn, like LinkedIn newsletters and vertical videos that emphasize actionable tips.

Timestamps for this episode:
00:00 Introduction
02:00 Podcast Background
05:00 Nemanja's Experience and Expertise
10:00 B2B Marketing Challenges
15:00 Core Marketing Principles
20:00 Marketing Strategy and Execution
25:00 Funky Marketing Podcast Updates
30:00 Conclusion

Subscribe to FUNKY MARKETING: BOLD STRATEGIES FOR B2B GROWTH AND REVENUE on any podcast platform and drop a question here in the comments.

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