Somewhere between a box and a mailer, the form factor of this bra brand’s packaging is unlike any we've unboxed before. Cuup ships comfortable bras made with breathable fabrics. Here’s what we love about their unboxing:

Form factor: The interesting form factor has a compact silhouette similar to a mailer, with the standup rigidity of a box. The tab lock bottom makes it easy to assemble.

Peace of mind: Bra fitting may take some tweaks to get right. From the stepbystep fitting guide in the pamphlet to the symbol of easy returns — an adhesive strip — the packaging is doing the reassuring work of providing great customer service to ensure perfect fit.

Transparency: With Lumi ID (lumi.com/id), this package tells a story about where it came from, what it’s made of, and how customers can best recycle it.

Subscribe to Lumi on YouTube to see what Jesse unboxes next!