#ConsumerDecisionMakingProcess #Marketing #ConsumerBehavior

Hi everyone and welcome back to my channel. My mission is beautifully expressed in the words of Seth Godin: "Marketing is the generous act of helping others become who they seek to become."

What is the consumer decision making process?

The consumer decisionmaking process can seem mysterious, but all consumers go through basic steps when making a purchase to determine what products and services will best fit their needs.

Think about your own thought process when buying something—especially when it’s something big, like a car. You consider what you need, research, and compare your options before making the decision to buy. Afterward, you often wonder if you made the right call.

If you work in sales or marketing, make more of an impact by putting yourself in the customer’s shoes and reviewing the steps in the consumer decisionmaking process.

In this video I'm going to explain a consumer decision making process.

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